Mitja Mirtič
I’m a goal-driven, decisive entrepreneur at heart, fueled by curiosity and a drive to challenge convention. I reject rigid routines and constantly seek better, faster, smarter solutions.
CEO
How I Think
I believe in constant growth – of people, ideas, and experiences. My focus is on building a culture where passion, accountability, and curiosity drive everything we do. I see challenges as opportunities to evolve, and I value authenticity over perfection. Success, to me, is not just reaching goals but doing so with integrity, purpose, and joy — creating lasting value for our clients, our team, and ourselves.
Passionately Unique
Goolets
My Core Values
- Innovation: I don’t just welcome new ideas; I demand them. We are not afraid to be different, inventive, or take calculated risks. Every ‘no’ is just a problem waiting for a creative solution. Change is our fuel.
- Power: Vision without execution is a daydream. I provide clear direction and am not afraid to make bold decisions. My job is to lead from the front and take ownership of our ambitious goals.
- Autonomy: I don’t believe in micromanagement. I believe in hiring smart people and giving them the freedom to be self-propelled. I trust you to take initiative, own your projects, and bring your unconventional ideas to the table.
Goolets
My Message to Our Team, Guests & Partners
I am not looking for followers. I am looking for leaders, for inventive, quick-witted people who dare to challenge the norm and have the drive to build something new.
To our team, don’t be afraid to fail; be afraid of standing still.
To our guests, my promise is that we will not just meet your expectations; we will challenge them, delivering an innovative and exceptional charter experience.
To our partners and ship owners, with us, you will not just be following trends. You will be setting them. Let’s be untraditional, together.
Joyfully Yours
Why I Love the Maldives
Some of my best holidays have been spent on a yacht in the Maldives with my family. Cruising together through crystal-clear lagoons, diving into warm turquoise waters, and watching the sun set from the deck created memories we’ll never forget. The Maldives captures everything I love about yachting – freedom, beauty, and the joy of sharing unforgettable experiences with the people who matter most.
My favourite destination is:
The Maldives
Discover the Maldives by private yacht charter - from turquoise lagoons and coral reefs to secluded white-sand islands. Goolets curates fully crewed, tailor-made journeys that combine luxury, privacy, and natural beauty in one of the world’s most exclusive destinations.
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Passionately Unique
